My images investigate the remains of daily promises. A promise can be found in an advertisement, but it also can be a message, an image, or a symbol. Promises surround us, and as I see them, I want to be a part of them: This is my way of integrating in life, being that I am the product of several cultures and am constantly being asked to belong to a specific group.
The Kitsune (Fox) series, for example, was made in Tokyo in 2006. I wore a traditional Japanese mask and performed an average salary man life, trying to melt down in Japanese society. Other photographs such as Shampoo, Entrepreneurs, or Platane show the will to live through all the codes I’ve learned from society and stage them in pictures where happiness is supposed to be read.
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Watching my videos will probably first elicit laughter, but there’s more than that. It is about trying to get what is promised on an everyday basis, such as good times (Opening), happiness, revolution (Drapeau) or eternal youth (Before/After).
My artistic production tends to test the limits of communication. Is the thing that a word promises contained in the word? Is it the same for a commercial? What if I took all those words for granted? Would I then get what was promised? If the results look disappointing, it’s not far from what I expected to show: unfulfilled promises—the predicament of the loser. Hence my endeavor to appear in my photos as the one who tries himself to live happily in a society that keeps rejecting him. |